Etiquette, Image and Communication Training for Your Organisation
An organisation’s reputation is shaped by the small impressions its people make every day: how a meeting is opened, the tone of an email, how an international partner is welcomed, how people behave at a business dinner. Our corporate consulting programme is designed to help your team represent your organisation with confidence and elegance in these moments.
The programme is built on developing your professional network, the right conduct in national and international business, and awareness of cultural differences. Content is not an off-the-shelf package; it is prepared according to your sector, your team’s roles and your goals.
Who Is It For?
- Sales, customer relations and service teams working face to face with clients
- Managers and senior leaders who represent the organisation externally
- Front office, reception and assistant teams
- Departments with international business links and export teams
- Brands serving the luxury segment
- Companies employing international staff or hosting foreign guests
Training Formats
One-Off Corporate Training
An intensive programme of 1-3 days focused on a specific need. Ideal for onboarding a new team, preparing for an important international meeting or trade fair, or business dining and protocol.
Monthly Classes
A programme in which we meet your team regularly each month on a specific topic. Topics progress step by step so that new behaviours become lasting, and each session reviews how the previous topic has been applied.
Executive Programmes
One-to-one or small-group work for senior executives. Topics such as leadership image, protocol, international representation, hosting important guests and business dining etiquette are addressed individually.
Programme Modules
The corporate programme is built from the following modules according to your needs:
- Communication rules in business: forms of address, introductions, handshakes, business cards and first impressions
- Email and correspondence etiquette: professional tone, language suited to hierarchy, courtesy in digital communication
- Meeting management: taking the floor, listening, body language and presence on camera in in-person and online meetings
- Teamwork and leadership: constructive feedback, staying calm in tense moments, leading with grace
- Business dining and table manners: seating, use of cutlery, conversation at the table and hosting
- Corporate image: posture, dress codes and professional appearance
- International business etiquette: differences in how business is done in Europe, the USA, the Gulf countries, Asia, Africa and Latin America
- Cross-cultural communication: Turkish business culture for international employees and partners
- Corporate holistic health: nutrition at the office, energy management and coping with stress
How Does It Work?
- Initial meeting and needs analysis: together we define your team structure, goals and priority topics.
- Programme design: format, duration and modules are planned according to your sector and your team’s roles.
- Delivery: the training takes place at your premises, in a training venue or online, in a practical way with role-play and real business scenarios.
- Making it last: at the end of the training, practical recommendations your team can carry into daily work are shared; in monthly classes topics are reinforced regularly.
Why Bersu Ekinci?
After completing a master’s degree in Communication in Culture and Media at Manchester Metropolitan University, Bersu Ekinci worked with many international agencies, above all in the USA, the UK, France, Spain, Italy and Russia. Certified by the International Etiquette & Protocol Academy of London and Minding Manners International, and trained in holistic health at The Institute for Integrative Nutrition, she approaches elegance together with business performance and wellbeing.
To find the right programme for your organisation, fill in the form below with your company details or contact us. For more on business etiquette, see our Business Etiquette and Turkish Business Culture for Foreigners pages.
Frequently Asked Questions About Corporate Etiquette and Image Consulting
How does the corporate consulting process work?
The process starts with an initial meeting and needs analysis. The programme is then designed according to your sector and your team's roles, and the training is delivered.
Which teams is it suitable for?
Sales and service teams working face to face with clients, managers, front office and reception teams, departments with international business links and brands serving the luxury segment.
Is the content tailored to our organisation?
Yes. Content is built by selecting from modules on business etiquette, corporate image, cross-cultural communication, business dining and corporate holistic health according to your needs.
Where does the training take place and how long does it take?
The training can take place at your premises, in a suitable training venue or online. One-off programmes last 1-3 days; monthly classes for ongoing development and executive programmes for senior leaders can also be planned.
Should we choose a one-off training or an ongoing programme?
If you are focusing on a specific need (e.g. onboarding a new team or preparing for an international meeting), a 1-3 day one-off training is suitable. If you want new behaviours to become lasting across the team, we recommend monthly classes in which topics progress step by step.
How can we get a quote?
Simply fill in the form on this page with your company details. After a short conversation about your team size and goals, we will send you a tailored quote.
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